Texas-based Night Flight Concepts (NFC) has impressive numbers. It has an instructor staff with 39,109 flight hours that has trained 1,443 students. It has inspected and repaired 3,391 night vision goggles, and has 300 customers worldwide. Yet, there’s also another thing at which the company excels: It creates clever acronyms to trademark its brands.
Take SOAR, for example. Sure, it’s a common aviation word, even biblical: “They will soar on wings like eagles” comes to mind. (Looks like Isaiah was in the fixed-wing camp.) However, S.O.A.R.TM is also NFC’s service that provides comprehensive airborne resources for any mission: Special Operations Aviator Resources. That’s creative naming. Don’t agree? Well, Madison Avenue types get paid big bucks to brand everything from video to bottled water, and they still deliver failures like Sony Betamax and Coor’s Rocky Mountain Spring Water. (It’s true that some beerheads compare Coor’s beer to water, but that’s just harsh!) [Read More...]
Law Enforcement Aviation
night flight concepts