Tag: Southeast Aerospace
A military multi-role helicopter at an economical price: This is an apt description of the Bell 407MRH (Multi-Role Helicopter). Built upon a ‘green’ commercial Bell 407GXP airframe, the 407MRH covers a range of military missions without customers having to buy military-specific aircraft to do the job.
Designed by NorthStar Aviation of Dubai (NorthStar), the Bell 407MRH is commercially modified from its ‘green’ state by Southeast Aerospace (Southeast or SEA) at its integration/maintenance hangars in Melbourne, Florida. (Southeast is an aircraft modification, MRO, and parts supplier based at Orlando Melbourne International Airport.)
The first two aircraft were designated as prototypes and all commercial and military modifications were completed by SEA at its facility in Melbourne. With Department of State approval the aircraft were exported as military aircraft to the UAE. On the remaining aircraft SEA incorporated all the commercial modifications in Melbourne and exported the aircraft to the UAE as commercial aircraft. The military modifications were then installed by Northstar in the UAE utilizing SEA work instructions and modification kits. The modifications kits contained all of the electrical and structural components required to perform these military modifications. [Read More...]
Multi role helicopters
Southeast Aerospace launched in 1993 in a one-room office in a strip shopping center. The four members of the Braddock family were the entire company. Marianne handled administrative duties; the Braddock boys sold. “We had a small repair station at the time with literally one bench,” Braddock recalls. “We’d peddle parts, take the profits, and reinvest them into the repair station until we built it up.”
The family business built up indeed. Today, Southeast Aerospace has approximately 130 employees who work out of 100,000 square-foot facilities in Melbourne, Florida, as a middle-market company. Father Braddock retired in 2014. Older brother John ascended to president and CEO.
Joe’s responsibilities as executive vice president include sales, marketing, and business development. While Southeast Aerospace’s impressive growth testifies to his success in these areas, his start wasn’t exactly auspicious. The young man would attend major exhibitions like Heli-Expo and NBAA, without always being properly equipped. “I was nervous. I didn’t know anyone, and nobody knew who I was. I’m not even sure if I had business cards back then,” he says with a trace of bemusement.
Yet, even without an abundance of confidence—or cards—Braddock dug deep and persisted. “I forced myself to go up to people and ask them questions about their families, etc. It was nothing too personal, but I wanted to get people talking so that we could continue the conversation. I just threw myself into the fire. I don’t see a lot of people today who want to do that, because they don’t want to take risks. Something ‘bad’ might happen. So what? If someone’s a jerk, they’re going to be a jerk anyway. If someone’s nice, then they’re going to be nice.” [Read More...]
Back in 2011, an interesting movie was released named Moneyball. The movie was based on the story of Oakland A’s general manager, Billy Beane. His former General Manager (GM), Sandy Alderson, mentored him in the art of sabermetrics (statistical analysis). In turn, Beane successfully assembled a lower-budget team based on emerging prospects and undervalued veterans that consistently performed. Most other Major League Baseball teams during this time were interested in high-priced superstars that may or may not have consistently produced. One theme I noticed throughout the movie was consistent, well placed singles beat a few home runs every time. [Read More...]